target audience

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Primary audience for make work make sense:

Business analysts and business architects
Process architects and process engineers
Solution architects and designers
Management consultants
Project and program managers
Almost anyone in the growing Business Process Management (BPM) industry
IT theorists and academics

Secondary audience for make work make sense:

Business managers in administrative operations (especially those involved in process ownership)
CEOs, CIOs and COOs of organizations contemplating re-engineering
Change consultants

make work make sense will help business analysts analyse, business modellers model, designers design, project managers manage, and business owners implement change and realise benefits.

It will help all these professionals work as a team, as they will speak the same language and use the same models.

Practitioners will be able to fit business objectives, solution design and project- and program-management into a coherent conceptual framework; harness the potential of integrated process technologies; design projects to ensure benefits realization; and gain powerful models for incremental automation and accommodation of legacy constraints.

Academics will appreciate the derivation of a practical and proven skill set from sound architectural and methodological principles.

Since the architecture and methodology are generic and holistic, the audiences are not restricted to any particular industry. make work make sense is particularly relevant to financial services but not exclusively so.

© Chris Lawrence 2004, 2006, 2007, 2008.